CaptivateIQ

Director, Marketing Operations

CaptivateIQ

full-time

Posted on:

Location Type: Hybrid

Location: Austin • North Carolina • Tennessee • United States

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Salary

💰 $158,000 - $240,000 per year

Job Level

Lead

About the role

  • AI & Automation Strategy: Transform manual marketing & BDR processes into automated, scalable workflows across campaign execution, lead management, and content distribution
  • Data Enrichment & Segmentation: Lead advanced enrichment strategies using tools such as Clay and UserGems to build highly targeted audiences and trigger-based outreach
  • Experimentation: Design and execute operational experiments to evolve beyond traditional funnel models (e.g., static lead scoring) toward real-time intent and AI-driven propensity modeling
  • Modern Prospecting Infrastructure: Partner with BDR leadership to replace volume-based outreach with insight-driven engagement powered by enriched data and intent signals
  • Enrichment Automation: Build and manage automated “waterfall” enrichment processes that provide actionable prospect intelligence, not just contact data
  • Sales & Marketing Alignment: Own the systems integration layer, ensuring insights and signals are accurately and effectively operationalized within Salesforce
  • Roadmap & Planning: Define and own the Marketing Operations roadmap, including annual priorities, budget management, and performance tracking
  • Revenue Alignment: Partner with Marketing and Finance leadership to ensure marketing investments are aligned to pipeline and revenue outcomes
  • Team Leadership: Mentor internal team members and external partners, driving adoption of AI-first principles and operational excellence
  • Technology Architecture: Serve as the primary owner and architect of the marketing tech stack, including Clay, HubSpot, Salesforce, Revsure, Netline, Breakout.io, 6Sense, UserGems, Nooks, Outreach, Neuron (data enrichments) and more
  • Campaign Operations: Oversee execution of campaigns, including events, webinars, and content launches
  • Operational Excellence: Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management

Requirements

  • 10+ years of experience in Marketing Operations or Sales Operations within B2B environments
  • Deep expertise in HubSpot and Salesforce (required)
  • Proven experience managing and optimizing complex marketing technology stacks
  • Hands-on experience with AI and automation tools (e.g., Clay, Zapier, Make, LLM- and agent-based workflows)
  • Strong understanding of BDR workflows and prospecting infrastructure
  • Experience with attribution and planning tools (e.g., Revsure) is a plus
  • Advanced proficiency in Clay, including building tables, using Claygent, and integrating with CRM/ESP systems (Nice to Have)
  • Experience operationalizing intent data (e.g., G2) into outbound and sales workflows (Nice to Have)
  • Track record of building scalable, data-driven GTM systems (Nice to Have)
Benefits
  • Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
  • Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
  • Annual Stipends: Dedicated funds for your professional development and caretaking needs.
  • Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
  • Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
  • Premium Tools: The latest Apple hardware to empower you to do your best work.
  • Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
AIautomationdata enrichmentsegmentationprospecting infrastructurecampaign executionlead managementintent dataGTM systemsworkflow optimization
Soft Skills
team leadershipmentoringoperational excellencecommunicationcollaborationstrategic planningbudget managementperformance trackinginsight-driven engagementadoption of AI-first principles