Captiv8

Performance Marketing

• Serve as the relationship client lead, ensuring strategic alignment between client goals and fostering long-term partnerships
• Act as a key decision-maker in client meetings, offering strategic advice, addressing challenges, and providing thought leadership
• Identify new business opportunities within existing client accounts, pitch new services, and upsell additional campaign initiatives to grow revenue
• Partner with Campaign Manager, providing strategic direction and ensuring the delivery of high-quality work across all campaigns
• Oversee financial performance of accounts, including overseeing budgets, credit tracking and performance
• Address complex campaign challenges, client or internal concerns, and influencer-related issues with a proactive and solution-driven approach
• Ensure effective communication and collaboration within cross functional teams
• Establish and maintain strong relationships with key clients and stakeholders; handle day to day client communications as main POC
• Manage weekly external and internal status calls and provide necessary next steps via email (develop campaign timelines, fill out internal sheets, campaign brief etc)
• Proactively manage and resolve high-level issues or conflicts with clients, influencers, or internal teams
• Full ownership of the client relationship, including SLA, partnership expectations, pre-existing client history and contracted SOW
• Own overall performance of influencer campaigns, ensuring KPIs are met, budgets are adhered to, and campaigns deliver strong ROI
• Coordinate RFP kick off process with client, gathering necessary information for cross-functional teams to execute
• Manage internal set up per campaign such as Salesforce, Asana and C8 platform
• Oversee talent negotiations, approvals, and creator (talent) payments
• High-level review of influencer content to ensure it meets brand guidelines and campaign KPIs, and provide feedback for optimization
• Support and deliver detailed performance reports, insights, and recommendations to clients
• Oversee campaign budgets, forecasting, profitability, and effective resource allocation; manage JBP and credit trackers
• Oversee Paid Media Campaigns set up and KPIs and collaborate with creative, strategy, analytics, and influencer management teams
• Support Partnership Lead in identifying and capitalizing upsell opportunities and foster a collaborative high-performance culture

Senior Campaign Manager