Captativa

Consumer Marketing Analyst – Mid-level

Captativa

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Develop and execute content campaigns focused on patient education and disease awareness (Disease Awareness)
  • Design and innovate relationship journeys and solutions to engage patients, leveraging digital ecosystems, digital health, and new partnerships
  • Identify consumer insights in collaboration with Brand Teams, Market Research, and Agencies
  • Lead the development of messaging, creative platforms, and materials in partnership with creative agencies
  • Manage relationships with agencies, external partners, and internal stakeholders
  • Prepare reports and presentations (in English) and support OPEX activities

Requirements

  • Bachelor's degree in Marketing, Business Administration, Advertising, or related fields
  • Advanced English for conducting meetings in English
  • Strong experience in consumer-focused marketing (Consumer Health, Consumer Goods/CPG, Financial Services/Banks, etc.)
  • Experience managing cross-functional projects and working with media and creative agencies
  • Solid knowledge of digital marketing, multichannel strategies, and digital media execution
Benefits
  • Health insurance
  • Hybrid work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content campaignsdigital marketingmultichannel strategiesconsumer insightsproject managementreport preparationpresentation skills
Soft Skills
communicationcollaborationrelationship managementleadership
Certifications
Bachelor's degree