Capitol Broadcasting Company

Business Development & Strategy Manager

Capitol Broadcasting Company

full-time

Posted on:

Location Type: Office

Location: Raleigh • North Carolina • United States

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About the role

  • Lead digital revenue strategy across on-site and off-site channels.
  • Partner with leadership to consistently exceed revenue goals.
  • Identify new revenue opportunities, packaging strategies, and go-to-market opportunities.
  • Drive adoption of digital solutions.
  • Join key client meetings as a digital expert.
  • Help develop proposals, RFP responses, and integrated campaign strategies.
  • Coach account executives. Translate digital solutions clearly.
  • Foster a high-performance, accountable, and competitive sales culture.
  • Drive new business development and expand key client relationships.
  • Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.
  • Serve as internal expert on digital products such as display, video, CTV/OTT, email, SEO, SEM, search, social media management, Google Ad Manager (GAM) and more.
  • Conduct individual and team sales training.
  • Work to improve client growth and retention.
  • Perform other duties as assigned to support organizational operations and goals.

Requirements

  • 5–10+ years of digital media sales experience (publisher, agency, or ad tech).
  • Proven track record of driving digital revenue growth.
  • Skilled coach and mentor.
  • Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
  • Strong presence in client-facing situations; confident communicator and closer.
  • Experience working cross-functionally with sales, marketing, and ad operations.
  • Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.).
  • Experience in local media or integrated (radio + digital) environments is a plus.
Benefits
  • Competitive salary based on experience.
  • Comprehensive health insurance plan options.
  • Vision and Dental Insurance.
  • Company sponsored life insurance.
  • Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  • 401K with company match.
  • Generous paid time off.
  • 9 paid company holidays.
  • Opportunities for professional development and career growth.
  • Dynamic and inclusive work environment with a supportive team culture.
  • Exciting projects and growth opportunities within a leading organization.
  • Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital media salesdigital revenue growthdigital advertisingprogrammatic advertisingtargeting strategiessales trainingforecastingbudgetingpipeline managementclient growth
Soft Skills
coachingmentoringcommunicationclient-facingleadershipaccountabilitycompetitive culturecollaborationpresentationnegotiation