Business Development & Strategy Manager

Capitol Broadcasting Company

Business Development & Strategy Manager focused on audio and digital revenue growth strategies. Working with the sales team to enhance campaigns and client relationships, ensuring sustainable growth.

Posted 4/20/2026full-timeRaleigh • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead digital revenue strategy across on-site and off-site channels.
Partner with leadership to consistently exceed revenue goals.
Identify new revenue opportunities, packaging strategies, and go-to-market opportunities.
Drive adoption of digital solutions.
Join key client meetings as a digital expert.
Help develop proposals, RFP responses, and integrated campaign strategies.
Coach account executives. Translate digital solutions clearly.
Foster a high-performance, accountable, and competitive sales culture.
Drive new business development and expand key client relationships.
Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.
Serve as internal expert on digital products such as display, video, CTV/OTT, email, SEO, SEM, search, social media management, Google Ad Manager (GAM) and more.
Conduct individual and team sales training.
Work to improve client growth and retention.
Perform other duties as assigned to support organizational operations and goals.

Requirements

What you’ll need

5–10+ years of digital media sales experience (publisher, agency, or ad tech).
Proven track record of driving digital revenue growth.
Skilled coach and mentor.
Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
Strong presence in client-facing situations; confident communicator and closer.
Experience working cross-functionally with sales, marketing, and ad operations.
Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.).
Experience in local media or integrated (radio + digital) environments is a plus.

Benefits

Comp & perks

Competitive salary based on experience.
Comprehensive health insurance plan options.
Vision and Dental Insurance.
Company sponsored life insurance.
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match.
Generous paid time off.
9 paid company holidays.
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital media salesdigital revenue growthdigital advertisingprogrammatic advertisingtargeting strategiessales trainingforecastingbudgetingpipeline managementclient growth

Soft Skills

coachingmentoringcommunicationclient-facingleadershipaccountabilitycompetitive culturecollaborationpresentationnegotiation