Marketing Director

Capitalize Analytics

Marketing Director at Capitalize overseeing marketing strategies and execution, transforming data processes with innovative automation.

Posted 5/23/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Build and maintain a strong brand identity that aligns with the company's core values, goals, and market positioning
Utilize your expertise and innovative ideas to formulate effective marketing strategies
Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution
Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity
Work on growing and developing the marketing team
Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation
Manage relationships with vendors and third-party service providers
Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals
Develop lead generation strategies to drive new customer acquisition and expand the customer base

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, or related field
10+ years of experience in marketing roles, preferably in professional services or technology industries
Proven track record of developing successful marketing strategies & teams that drive business growth
Exceptional communication, strategic thinking, and analytical skills
Experience in website analysis, SEO, marketing analytics and vendor management
Strong understanding of marketing automation and best practices
Ability to travel
Candidates must be legally authorized to work in the United States without sponsorship

Benefits

Comp & perks

Flexible, remote work model
High-energy, performance-driven culture
Opportunities for professional development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOSEMdigital marketingmarketing automationwebsite managementcontent creationmarketing analyticslead generation strategiesvendor managementmarketing strategies

Soft Skills

communicationstrategic thinkinganalytical skillsteam developmentrelationship managementinnovationefficiency enhancementcollaborationproblem-solvingadaptability

Certifications

Bachelor's degree in MarketingBachelor's degree in Business Administration