Business Manager – BC&P Paid Search, Social & Display Marketing Acquisition

Capital One

Business Manager driving Capital One small-business card acquisition through paid search, social, and display marketing. Developing data-driven strategies, market tests, and channel growth roadmaps.

Posted 8/31/2026full-timeNew York City • New York, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $164,800 - $205,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong quantitative and analytical skills to develop business strategies that drive growth and profitability. Capable of managing marketing innovation and executing product strategies while fostering collaboration across diverse teams.

Highest-signal resume keywords

Quantitative AnalysisMarketing Strategy DevelopmentProject ManagementPeople ManagementExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisMarket TestingAudience TargetingBusiness Requirements DevelopmentNPV Optimization

Soft Skills

LeadershipInterpersonal SkillsStrategic InfluencingNegotiation SkillsBusiness Judgment

Tools & Technologies

Marketing PlatformsAnalytics ToolsCustomer Data Systems

Certifications & Qualifications

Bachelor's Degree in Quantitative FieldMaster's Degree in Business or Quantitative Field

Industry Keywords

Financial ServicesDirect-to-Consumer MarketingDigital Marketing ChannelsConsulting

About the role

Key responsibilities & impact

Develop business strategies driving growth, profitability, and competitive success for Capital One
Lead direct-to-consumer marketing efforts for select products and strategic intent for products distributed through digital marketing channels
Develop new marketing strategy across internal and external stakeholders
Design and execute rapid-fire market tests measuring NABs and NPV growth
Manage the full lifecycle of marketing innovation, from scoping tools and platforms through rigorous pilot tests
Partner with marketing vendors, data scientists, technology teams, marketers, product, operations, and agencies
Synthesize research into strategic roadmaps for long-term performance
Apply Capital One’s credit structure to evaluate marketing opportunities
Use first-party and third-party customer data for advanced segmentation, customer-intent evaluation, and NPV optimization
Develop audience targeting and suppression strategies using deep-dive analytics
Manage and sequence delivery of business intent, build business requirements, and execute product strategy
Oversee multiple projects and programs concurrently
May manage and develop 1–2 analysts, including coaching and mentoring
Foster innovation, drive critical decisions, hold business partners accountable, and deliver results

Requirements

What you’ll need

Currently has, or is in the process of obtaining, a Bachelor's Degree in a quantitative field or a Master's Degree in a quantitative field/MBA with a quantitative concentration, with the required degree obtained on or before the scheduled start date
At least 3 years of professional experience performing analysis
Preferred: Master’s Degree in Business or quantitative field
Preferred: 5+ years of experience in analysis
Preferred: 2+ years of experience in financial services
Preferred: 1+ year of experience in consulting
Preferred: 2+ years of experience in people management
Strong quantitative and analytic orientation
Strong business judgment, leadership, and integrity
Strong executive communication, strategic influencing, interpersonal, and negotiation skills
Successful track record in a fast-paced, entrepreneurial, and dynamic environment
Capital One will consider sponsoring a new qualified applicant for employment authorization

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial and other benefits supporting total well-being