Senior Associate, Marketing Strategist – Paid Media

Capital One

Capital One marketing strategist driving paid-media acquisition for Retail Bank products. Optimizing campaigns, testing channels, and partnering with agencies and creative teams to improve performance.

Posted 8/13/2026full-timeMcLean • Virginia • 🇺🇸 United StatesSenior💰 $87,700 - $110,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid media performance marketing, with a strong focus on acquisition campaigns across platforms like Meta and Google. Proven ability to lead cross-functional teams, manage multiple projects, and communicate effectively with stakeholders.

Highest-signal resume keywords

Paid Media PlatformsDigital Marketing StrategyPerformance AnalysisGoogle Ads CertificationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media PerformanceDigital Program ExecutionCampaign AnalysisOptimization RecommendationsTesting Agenda Development

Soft Skills

Effective CommunicationLeadershipCreativityCuriosityProject Management

Tools & Technologies

Google SuiteMeta AdsGoogle AdsThe Trade DeskBing Ads

Certifications & Qualifications

Google Ads CertificationBing Ads Certification

Industry Keywords

Financial Services MarketingPerformance MarketingAcquisition CampaignsAgency ExperienceConsumer Behavior

About the role

Key responsibilities & impact

Drive acquisition efforts within a performance marketing team with cross-channel responsibilities
Serve as the paid media channel performer for a flagship product
Contribute to paid media performance across assigned products and monitor performance against goals
Propose, vet, and validate optimization recommendations from agency partners
Ensure operational excellence in execution by the partner agency
Contribute to and lead channel-level tests with measurement and partner agency teams
Develop storytelling deliverables
Identify tactical advancements within the current partner set and gain buy-in from key internal stakeholders
Develop a testing agenda to validate advancements
Partner with strategy and creative teams to provide creative briefings for asset development
Stay current with advancements in digital marketing and industry-related topics

Requirements

What you’ll need

Bachelor’s degree or military experience
At least 2 years of experience with paid media platforms such as Meta, Google, or The Trade Desk
At least 2 years of experience in planning, execution, and analysis of paid digital programs
Hands-on experience in paid platforms, primarily focused on acquisition-based campaigns
Passion for emerging trends across the digital marketing landscape
Entrepreneurial spirit, initiative, leadership, creativity, and drive for results
Ability to manage multiple projects, deadlines, and changing priorities while maintaining accurate work
Curiosity about consumer attitudes, behaviors, and trends and ability to draw marketing implications
Highly effective communication, writing, editing, and presentation skills
Strong working knowledge of Google Suite, including Sheets, Docs, and Slides
Experience working with cross-functional teams in a matrixed environment
Experience in financial services marketing
Agency experience managing client and partner relationships or account management
Google and Bing Ads certification preferred
Capital One will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Benefits eligibility varies based on full- or part-time status, exempt or non-exempt status, and management level