Principal Associate, Market Research

Capital One

Principal Associate providing consumer insights that inform marketing strategies at Capital One. Leading market research project execution and analysis while influencing business action.

Posted 7/20/2026full-timeChicago • Illinois, New York, Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $120,800 - $150,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading market research projects, analyzing brand health, and delivering actionable insights. Proficient in utilizing analytical tools to provide consumer research consultation and support internal partners.

Highest-signal resume keywords

Market Research LeadershipBrand Health TrackingAdvertising Performance AnalysisCreative Marketing TestingAnalytical Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchData AnalysisConsumer InsightsBrand MeasurementStatistical Analysis

Soft Skills

ConsultationCollaborationCommunication

Tools & Technologies

PythonRSASSPSSSQLQ

Industry Keywords

Primary Market ResearchBrand HealthAdvertising PerformanceCreative Testing

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Lead the design and execution of market research projects
Analyze and report on market research projects
Deliver actionable insights utilizing various brand measurement sources
Provide ongoing consumer research expertise and consultation to internal partners

Requirements

What you’ll need

Bachelor’s Degree or military experience
At least 4 years of experience in a primary market research role
Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing
Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q)

Benefits

Comp & perks

Health insurance
401(k) matching
Performance based incentive compensation
Comprehensive and inclusive set of health, financial and other benefits