Senior Associate – Card Direct Marketing

Capital One

Senior Marketing Associate supporting acquisition efforts for Upmarket consumer segment at Capital One. Leading marketing campaigns and collaborating with cross-functional teams in a hybrid environment.

Posted 6/12/2026full-timeMcLean • Virginia • 🇺🇸 United StatesSenior💰 $96,500 - $110,100 per yearWebsite

About the role

Key responsibilities & impact

Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Upmarket segment
Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
Influence internal decision makers with formal recommendations and informal networking through excellent communication
Work proactively in an agile environment and identify when to work outside the process in whitespace

Requirements

What you’ll need

Bachelor’s degree or military experience
At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
At least 2 years of experience in planning, execution, and analysis of marketing programs
At least 2 years of experience managing creative processes and working with creative teams

Benefits

Comp & perks

Health insurance
401(k) matching
Performance based incentive compensation
Bonuses
Comprehensive and inclusive set of health, financial and other benefits that support your total well-being

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

multi-channel marketingdata-driven direct responsedirect mailmarketing program planningmarketing program executionmarketing program analysiscreative process management

Soft Skills

communicationcollaborationinfluenceproactive worknetworking

Certifications

Bachelor’s degreemilitary experience