Manager, Market Research

Capital One

Manager, Market Research at Capital One responsible for shaping brand strategy and attracting tech talent through consumer insights. Leading research design and execution to influence marketing strategies.

Posted 6/4/2026full-timeChicago • Illinois, New York, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $138,100 - $189,200 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Translate complex business needs into clear and actionable research objectives
Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
Lead research design, execution and delivery of insights utilizing a variety of brand measurement sources
Effectively work with and manage third-party research partners
Leverage data and insights across a variety of primary, secondary and syndicated sources
Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda
Present brand and marketing insights to internal partners, peers and senior leaders
Update your knowledge of evidence-based marketing to inform and influence your team's work as applicable

Requirements

What you’ll need

Bachelor’s Degree or Military experience
At least 5 years of experience in a market research role
Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology (preferred)
Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field) (preferred)
Experience leading brand health and communications tracking research (preferred)
Experience leading creative and media effectiveness research (preferred)
Experience with B2B and international research (preferred)
Experience in Employer Brand research (preferred)
3+ years experience in a market research role on the client side (preferred)
2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines (preferred)
2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools (preferred)
2+ years experience in a marketing strategy role (preferred)
1+ year of experience managing advertising campaigns for Fortune 500 brands (preferred)
Familiarity with technologists and technology subject matter (preferred)

Benefits

Comp & perks

Performance-based incentive compensation
Comprehensive and competitive health, financial and other benefits

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

market researchbrand health researchcommunications tracking researchcreative effectiveness researchmedia effectiveness researchB2B researchinternational researchEmployer Brand researchanalytical toolsevidence-based marketing

Soft Skills

consultationleadershipcommunicationcollaborationpresentation skills

Certifications

Bachelor’s DegreeMBAMS in businessMS in marketing researchMS in consumer psychologyMS in management consulting