Principal Associate, Brand Sponsorships – Experiential Marketing

Capital One

Principal Associate managing Brand Sponsorships & Experiential Marketing to enhance consumer experiences at Capital One. Collaborating with partners to execute strategic event initiatives and VIP hospitality programs.

Posted 6/4/2026full-timeRichmond • Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $109,900 - $137,900 per yearWebsite

About the role

Key responsibilities & impact

Develop strategies and POVs for activations for sponsorships properties, work to influence key stakeholders through presentation
Lead and support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships
Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines
Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team
Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings
Communicate key action items and status reports to internal and external stakeholders
Coordinate information sharing amongst internal team and external partners related to event activations

Requirements

What you’ll need

Bachelor’s Degree or Military experience
At least 3 years of experience in sponsorships and experiential marketing or event planning
At least 3 years of experience in marketing

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
Health, financial and other benefits that support total well-being.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event planningsponsorship activationexperiential marketingvendor managementKPI creationreport writingpresentation skillsstakeholder managementcommunication of deadlinescoordination

Soft Skills

leadershiporganizational skillsinterpersonal skillscommunication skillscollaborationinfluencingproblem-solvingattention to detailtime managementadaptability

Certifications

Bachelor’s DegreeMilitary experience