Business Manager – Marketing & Messaging

Capital One

Marketing Senior Analyst developing and executing marketing strategy at Capital One Business Travel. Focusing on customer engagement, analytics, and marketing execution across various channels in a collaborative environment.

Posted 5/27/2026full-timeNew York City • New York, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $149,800 - $205,100 per yearWebsite

About the role

Key responsibilities & impact

Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization
In partnership with COBT marketing, build an E2E view of COBT’s marketing strategy, including but not limited to: customer marketing journeys, segmentation, channel strategy, positioning, and key messaging
Supporting analytics assessing ROI of different channels and develop perspective on COBT’s GTM strategy across channels
Lead triggered messaging campaigns and holistic strategy across different customer journeys and segments
Partner closely with COBT Marketing teams to refine COBT positioning and customer-facing claims
Support COBT marketing partners in execution of and performance analysis of specific campaigns
Serving as the lead point of contact for Card, Field, and Marketing teams to champion marketing goals and increase product usage
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
Partnering with the Sponsorships team to develop and execute a high-impact conference and industry event strategy

Requirements

What you’ll need

At least 3 years of professional experience performing analysis
Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date: A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
5+ years of experience in analysis
2+ years of experience in financial services
1+ year of experience in consulting
2+ years of experience in people management

Benefits

Comp & perks

performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysiscustomer segmentationmarketing strategyROI assessmentcampaign managementproduct positioningmessaging strategyquantitative analysisfinancial analysisperformance analysis

Soft Skills

communicationcollaborationleadershipstrategic thinkingproblem-solvingcustomer advocacyteam managementanalytical thinkingrelationship buildingproject management

Certifications

Bachelor's DegreeMaster's DegreeMBA