Senior Associate, Outbound Marketing Strategy – Operations, Performance Marketing

Capital One

Senior Associate managing digital marketing initiatives within Capital One’s Outbound Marketing team. Responsible for campaign strategy, execution, and performance analysis across digital acquisition channels.

Posted 5/22/2026full-timeMcLean • Virginia • 🇺🇸 United StatesSenior💰 $96,500 - $110,100 per yearWebsite

About the role

Key responsibilities & impact

Managing the day-to-day digital and performance marketing campaigns for Capital One’s U.S. Card digital acquisition channels
Digital marketing campaign and ad operations management includes launching new ad campaigns, developing test designs, and optimizing active programs
Supporting channel strategy development and aiding product initiatives across the organization
Setting up campaign testing, including ad creative, landing page, audience, and channel expansion testing
Overseeing end-to-end ad operations to launch campaigns error-free and implementing process improvements

Requirements

What you’ll need

Bachelor’s degree or Military experience
At least 2 years of experience in email or display ad marketing
At least 2 years of experience planning and implementing digital marketing strategies utilizing Google or other inbox servicing ad platforms
At least 2 years of experience analyzing and evaluating campaign performance
At least 2 years of experience in paid media & performance marketing, managing high volume accounts and large media budgets (preferred)
At least 2 years of experience in D2C marketing (preferred)
At least 2 years of experience in project management (preferred)
At least 1 year of experience in social media or search engine marketing (preferred)
Prior financial industry or media agency experience (preferred)

Benefits

Comp & perks

Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health, financial and other benefits

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingad operations managementcampaign testingperformance marketingemail marketingdisplay ad marketingdigital marketing strategiescampaign performance analysispaid mediaD2C marketing

Soft Skills

project managementorganizational skillscommunication skills

Certifications

Bachelor's degreeMilitary experience