Principal Associate, Salesforce Marketing Cloud – Campaign Specialist

Capital One

Consultant for Salesforce Marketing Cloud campaigns at Capital One. Responsible for designing journeys, building audiences, and optimizing email marketing.

Posted 5/15/2026full-timeMcLean • Illinois, New York, Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $109,900 - $150,500 per yearWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC journeys based on Marketer requirements
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns

Requirements

What you’ll need

Bachelor’s Degree or Military experience
At least 3 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
At least 3 years of experience leveraging SQL queries to build target audiences
3+ years of journey orchestration experience in Financial Services or other regulated industry
3+ years experience with Salesforce Marketing Cloud, Hightouch , or other CDP and enterprise MAPs
3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
2+ years leveraging Workfront or other project management systems
Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
Experience writing and editing SSJS

Benefits

Comp & perks

Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce Marketing CloudSQLjourney orchestrationSSJSmarketing automationdynamic email contentsegmentation rulesaudience buildingcampaign analysiscross-channel marketing

Soft Skills

collaborationrelationship buildingcommunicationautonomynavigating ambiguitytransformation advocacyteamworkstrategic thinkingproblem-solvingcreativity

Certifications

Salesforce Marketing Cloud AdministratorSalesforce Marketing Cloud DeveloperSalesforce Marketing Cloud Email Specialist