Director, Partner Marketing Manager

Capital One

Partner Marketing Manager leading marketing strategy for B2B software ecosystem at Capital One. Focus on partnerships with VARs, SIs, and technology partners for growth and engagement.

Posted 5/13/2026full-timeRemote • California, New York, Virginia • 🇺🇸 United StatesLead💰 $187,300 - $213,700 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

You will be the driving force behind the marketing strategy for our ecosystem of Value-Added Resellers (VARs), Systems Integrators (SIs), and Technology Partners.
Your goal is to turn our partners into a high-performance growth engine by creating key programs, co-branded thought leadership, and scalable demand generation activities.
Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives.
To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement.
Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers.
Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact.
Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities.
Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs.
Integrate into a Partners Account Based Marketing Strategies for priority and named accounts.
Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively.
Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem.
Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources.

Requirements

What you’ll need

Bachelor’s Degree
At least 6 years of experience in channel partner and alliances marketing
At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers)
At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management)
At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers)
At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company

Benefits

Comp & perks

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

channel partner marketingalliances marketingGTM executionpartner enablementco-sellingmarket development fundspartner relationship managementSEOcontent strategyproduct marketing

Soft Skills

relationship buildingengagementcollaborationcommunicationstrategic thinkingorganizational skillsleadershipanalytical skillscreativityproblem-solving

Certifications

Bachelor’s Degree