Principal Associate, Commercial Bank Marketing Strategist

Capital One

Principal Associate driving B2B marketing strategy and campaigns across multiple channels. Building relationships and storytelling to support business objectives in a leading financial services company.

Posted 5/13/2026full-timePlano • Texas, Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $109,900 - $137,900 per yearWebsite

About the role

Key responsibilities & impact

Build deep relationships with business partners in targeted industry segments
Work with business leads to develop integrated, multi-channel marketing strategies
Independently manage projects, including story-telling and project management
Create scalable marketing campaigns across multiple lines of business
Establish campaign metrics and inform partner teams of customer KPIs
Develop a deep understanding of available marketing channels and tools
Collaborate with cross-functional teams to effectively drive project delivery
Bring a client-first mindset and excellent communication skills

Requirements

What you’ll need

Bachelor’s Degree or Military Experience
At least 4 years experience in working with multi-channel marketing programs
At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs
Experience using marketing technology, like Salesforce
Must be fluent in English.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities
Performance-based incentive compensation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel marketingproject managementcampaign developmentstory-tellingcampaign metricscustomer KPIsmarketing technology

Soft Skills

relationship buildingcommunication skillsclient-first mindsetcollaboration

Certifications

Bachelor’s DegreeMilitary Experience