Senior Associate, Social Media Organic & GEO Content Strategist

Capital One

Senior Associate, Social Media Organic & GEO Content Strategist managing social media content strategy for Capital One. Collaborating with internal teams and creative partners to align with brand goals.

Posted 5/5/2026full-timeRichmond • Illinois, New York, Virginia • 🇺🇸 United StatesSenior💰 $87,700 - $120,100 per yearWebsite

About the role

Key responsibilities & impact

Develop content for all pre-planned and real-time social media content across a range of campaigns for our business social channels in accordance with a content strategy
Drive insights and learnings that fuel your line of business and influences our publishing agenda
Make strategic recommendations that drive social engagement, impressions, or conversions
Support GEO (Generative Engine Optimization) strategies with developing social content optimized for AI search
Partner across the organization and various teams to communicate and manage projects
Develop and present creative briefs to collective teams, while providing proper oversight of creative development to ensure marketing assets are on brand, high quality and unassailable
Develop thoughtful media briefs for our paid social media planners and advise on social advertising strategies and recommendations that best meet the objectives of your lines of business
Work with Agency partners to deliver quality work product and oversee creative assets and marketing materials
Manage input from cross-functional stakeholders (internal & external partners, creative team, legal, compliance, etc.)
Handle various project-oriented tasks as needed, such as process improvements, calendar development and execution
Optimize marketing strategies informed by past results, market changes and consumer insights
Work with community managers to ensure flawless execution, timely response, and consistent voice
Support ongoing and campaign specific social media reporting
Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term

Requirements

What you’ll need

Bachelor’s Degree or Military Experience
At least 2 years of experience in marketing communications, public relations or advertising with social media focus
At least 1 year of experience with social media tools (such as Meta Business Suite, Business Managers and Sprinklr)
3+ years of experience in digital and social media marketing
3+ years of experience in a B2B marketing environment
3+ years of marketing communication or advertising or public relations work experience
Experience working at a Fortune 500 company
3+ years of experience in financial services, or other highly regulated industry
Strong written and verbal communication skills
Exceptional analytical and problem solving skills
Experience in resource and task management with the ability to explore solution-oriented approaches based on project-specific needs.

Benefits

Comp & perks

health, financial, and other benefits that support your total well-being

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media content developmentcontent strategysocial engagementGenerative Engine Optimization (GEO)creative briefsmedia briefssocial advertising strategiesproject managementmarketing strategies optimizationsocial media reporting

Soft Skills

communicationanalytical skillsproblem solvingcollaborationoversightcreativityresource managementsolution-oriented approachtimelinessattention to detail

Certifications

Bachelor’s DegreeMilitary Experience