Principal Associate, Enterprise Messaging Operations Campaign Specialist

Capital One

Principal Associate managing Salesforce Marketing Cloud campaigns for Capital One. Working with Marketing Strategy leads to optimize digital channel marketing efforts in a hybrid work environment.

Posted 5/5/2026full-timeNew York City • California, Illinois, New York, Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $109,900 - $150,500 per yearWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC journeys based on Marketer requirements
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns.

Requirements

What you’ll need

Bachelor’s Degree or Military experience
At least 3 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
At least 3 years of experience leveraging SQL queries to build target audiences
Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
SQL, HTML, and CSS experience required
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity
Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience
Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market
Troubleshoots and resolves technical or process issues as they arise
Experience building, optimizing, and documenting technical processes to enable marketing teams
Has the fungibility to flex across being a marketer / practitioner and transformation thought leader
Monitors and analyzes marketing campaign performance, offering actionable insights for optimization
Keen eye for details and obsesses about accuracy of work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.

Benefits

Comp & perks

Capital One provides a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Salesforce Marketing CloudSQLHTMLCSSAMPscriptJourney BuilderEmail StudioAutomation StudioData Extensionsmarketing automation

Soft Skills

communicationrelationship-buildinganalytical skillsattention to detailinfluencingcollaborationproblem-solvingstrategic thinkingadaptabilityleadership

Certifications

Bachelor’s DegreeSalesforce Marketing Cloud Certification