Principal Associate, Brand Sponsorships – Experiential Marketing

Capital One

Assist in defining experiential marketing strategy and execution of sponsorships for Capital One. Manage sponsorship property partners and collaborate across teams to execute activations and hospitality experiences.

Posted 4/25/2026full-timeRichmond • Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $109,900 - $137,900 per yearWebsite

About the role

Key responsibilities & impact

Develop strategies and POVs for activations for sponsorships properties, work to influence key stakeholders through presentation
Lead and support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships
Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines
Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team
Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings
Communicate key action items and status reports to internal and external stakeholders
Coordinate information sharing amongst internal team and external partners related to event activations

Requirements

What you’ll need

Bachelor’s Degree or Military experience
At least 3 years of experience in sponsorships and experiential marketing or event planning
At least 3 years of experience in marketing
Preferred: At least 4 years of experience in sponsorships and experiential marketing or event planning
Preferred: At least 4 years of experience in marketing

Benefits

Comp & perks

Health insurance
Performance based incentive compensation including cash bonuses and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health and financial benefits

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event planningsponsorship activationexperiential marketingvendor managementKPI creationreport writingpresentation skillsstakeholder communicationproject management

Soft Skills

leadershipcollaborationcommunicationorganizational skillsinfluencing

Certifications

Bachelor’s DegreeMilitary experience