Performance Marketing Manager

Capital One

Performance Marketing Manager at Capital One driving cross-channel content and product marketing strategy. Leads SEO efforts and develops go-to-market strategies for business banking products across multiple channels.

Posted 4/25/2026full-timeMcLean • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $151,900 - $173,400 per yearWebsite

About the role

Key responsibilities & impact

Lead unpaid search engine optimization (SEO) and drive analytics, content strategy, and execution with an external vendor
Develop and maintain a portfolio of value propositions for business checking and savings products
Manage the substantiation process to ensure legal and regulatory compliance
Review creative assets for consistent messaging across channels
Partner with leads to develop integrated campaign strategies aligned with core value propositions
Develop cross-channel go-to-market plans for new products and features
Understand competitor product and messaging strategies to position for market success
Oversee end-to-end creative development with internal teams and external agencies

Requirements

What you’ll need

Bachelor’s Degree or Military experience
At least 5 years of experience in building and executing marketing strategy
At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market
Master’s Degree preferred
6+ years of product marketing experience in a fast-paced, technology-forward culture preferred
7+ years of experience in multi-channel marketing (planning, execution, performance analysis) preferred

Benefits

Comp & perks

Comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well-being

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

search engine optimizationanalyticscontent strategyvalue propositionsgo-to-market strategiesmulti-channel marketingperformance analysiscreative developmentproduct marketing

Soft Skills

leadershipcollaborationcommunicationstrategic thinkingproject management

Certifications

Bachelor’s DegreeMaster’s Degree