Principal Associate, Marketing – Business Cards & Payments

Capital One

Principal Associate focusing on customer marketing strategies and campaign execution at Capital One. Collaborating with a team to transform marketing through data-driven insights and innovative technologies.

Posted 4/24/2026full-timeMcLean • New York, Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $120,800 - $137,900 per yearWebsite

About the role

Key responsibilities & impact

Develop insight-driven Customer Marketing strategies
Lead launches of complex marketing programs and campaigns
Drive optimized usage of key Martech platforms
Own transformation process of servicing communication
Write clear test documents and test plans
Interpret and use data to inform decisions
Manage creative development for marketing
Lead research work streams that drive actionable insights
Analyze customer behavior data to optimize strategies

Requirements

What you’ll need

Bachelor’s Degree or Military experience
At least 3 years of Marketing experience
At least 2 years of Customer Marketing experience
At least 1 year of experience with Marketing technology tools and platforms
Masters Degree in Marketing, Business or Communications (Preferred)
5+ years of Marketing experience (Preferred)
3+ years of Customer Marketing experience (Preferred)
2+ years of experience with Marketing technology tools and platforms (Preferred)

Benefits

Comp & perks

Health insurance
401(k) matching
Performance based incentive compensation
Bonuses
Long-term incentives (LTI)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Customer MarketingMarketing strategiesMarketing programsData analysisTest documentsTest plansCreative development

Soft Skills

LeadershipCommunicationResearchAnalytical thinking

Certifications

Bachelor’s DegreeMaster’s Degree in MarketingMaster’s Degree in BusinessMaster’s Degree in Communications