Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy.
Develop and own the measurement framework for the customer journey for marketing campaigns —from initial brand awareness and lead generation to product trial and conversion.
Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs.
Implement and manage early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles.
Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth" to track campaign effectiveness.
Build and maintain executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders.

Requirements

Bachelor's Degree or Military Experience
At least 5 years of experience in marketing analytics, business analysis, or data science
At least 2 years of experience in people management
At least 2 years of experience with data visualization tools (for example: Tableau, Looker, or Power BI)
At least 2 years of experience reporting in Salesforce CRM

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsbusiness analysisdata sciencedata visualizationmulti-touch attributioncampaign measurementlead generationaccount-based marketingdata integrationreporting

Soft Skills

analytical thinkingcommunicationpeople managementstorytellingcollaborationproblem-solvingpresentation skillsstakeholder engagementstrategic thinkingadaptability

Certifications

Bachelor's DegreeMilitary Experience