Associate – Direct Marketing
Capital One
full-time
Posted on:
Location Type: Hybrid
Location: McLean • Virginia • United States
Visit company websiteExplore more
Salary
💰 $81,700 - $93,300 per year
About the role
- Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the cross-marketing and remarketing segments.
- Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis, Creative, Operations/Production, Legal etc.
- Collaborate with direct mail leaders and audience-specific analyst teams to understand business performance of the audience.
- Build on analysis to identify new opportunities and adjust marketing/ testing strategies to fit goals.
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact.
- Influence internal decision makers with formal recommendations and informal networking through excellent communication.
- Report and share results cross-team and cross-enterprise in both formal and informal presentation styles.
- Work proactively in an agile environment and identify when to work outside the process in whitespace.
Requirements
- Bachelor’s degree or military experience
- At least 2 years of experience in marketing
- At least 2 years of experience managing creative processes and working with creative teams and/or cross-functional teams
- At least 1 year of experience in Google Suite (Sheets and Slides)
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
mail acquisition campaignstesting initiativesmarketing strategiesdata analysisaudience performance analysisstrategic recommendationspresentation skills
Soft Skills
collaborationcommunicationinfluenceproactive worknetworking
Certifications
Bachelor’s degreemilitary experience