Capital One

Director, Marketing Technology Lead

Capital One

full-time

Posted on:

Location Type: Remote

Location: Remote • Virginia • 🇺🇸 United States

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Salary

💰 $205,400 - $234,400 per year

Job Level

Senior

Tech Stack

CloudJavaScriptSQLTableau

About the role

  • Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle (Acquisition, Engagement, Retention)
  • Lead the evaluation, selection, and implementation of new marketing technologies, ensuring they integrate seamlessly with the existing ecosystem (CRM, Sales Tech, Data Warehouse, etc.)
  • Own and manage the MarTech budget, vendor relationships, and contract negotiations for all platform licenses and services
  • Serve as the primary owner for core marketing platforms, including but not limited to: Marketing Automation Platform (MAP - e.g., HubSpot, Marketo, Pardot), Content Management System (CMS), Account-Based Marketing (ABM) platforms, CDP/Data Infrastructure, and Analytics Tools
  • Oversee the architecture, data flow, and governance between all marketing systems and the core CRM (e.g., Salesforce)
  • Ensure data quality, standardization, and adherence to privacy regulations (e.g., GDPR, CCPA)
  • Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency
  • Build, mentor, and lead a high-performing team of MarTech specialists, administrators, and analysts
  • Act as the strategic partner to Marketing, Sales Operations, IT/Engineering, and Data Science teams to ensure alignment on business processes, data definitions, and technology integrations
  • Drive best practices for system governance, documentation, and user training across the Marketing organization
  • Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities
  • Oversee the implementation and maintenance of marketing attribution models to accurately measure ROI and channel performance across all customer touchpoints
  • Enable and support A/B testing and experimentation capabilities within the platforms to drive continuous optimization of campaign performance

Requirements

  • Bachelor’s degree
  • At least 7 years of experience in Marketing Operations or MarTech leadership roles
  • At least 3 years managing a B2B SaaS MarTech stack
  • Expert-level proficiency with a leading Marketing Automation Platform (preferably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud)
  • Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript) as they relate to marketing execution
  • Proven track record of developing and executing a successful technology roadmap that drove measurable business results (e.g., faster lead velocity, improved campaign ROI)
  • Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience
  • Experience with Account-Based Marketing (ABM) platforms (e.g., Demandbase, Terminus)
  • Familiarity with Customer Data Platform (CDP) technology
  • Experience with BI/Visualization tools (e.g., Tableau, Looker, Power BI)
  • Knowledge of modern web analytics and tag management (e.g., Google Analytics 4, Google Tag Manager)
Benefits
  • Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Marketing Automation PlatformCRMData WarehousingAPI IntegrationsSQLHTMLJavaScriptA/B TestingMarketing Attribution ModelsCampaign Performance Optimization
Soft skills
CommunicationPresentationLeadershipMentoringStrategic PartnershipCollaborationProblem SolvingWorkflow AutomationData GovernanceUser Training
Certifications
Bachelor's Degree