Principal Marketing Associate, Luxury Travel

Capital One

Principal Marketing Associate leading brand strategy and full-funnel luxury travel marketing campaigns at Capital One. Managing creative execution across channels and cross-functional teams.

Posted 9/10/2026full-timeMcLean • New York, Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $109,900 - $150,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and integrated marketing campaigns, with a strong focus on managing creative processes and cross-functional collaboration. Proven ability to analyze marketing programs and drive brand affinity through effective stakeholder engagement.

Highest-signal resume keywords

Brand StrategyIntegrated Marketing CampaignsCreative Process ManagementCross-Functional CollaborationMarketing Program Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyMarketing Campaign ExecutionCreative Optimization FrameworksDigital Marketing ChannelsProject Management

Soft Skills

Problem-SolvingInfluencing SkillsCommunication SkillsPresentation SkillsPrioritization Skills

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree in Marketing or Business

Industry Keywords

Travel MarketingPremium-Brand MarketingFinancial ServicesHighly Regulated Industry

About the role

Key responsibilities & impact

Lead brand strategy within a collaborative cross-functional team of business partners, research, creative, legal, and compliance stakeholders
Develop and execute integrated, multi-channel national marketing campaigns to drive account growth, brand affinity, and customer engagement
Shepherd multiple marketing creative projects from brief through execution while ensuring strategic intent aligns with delivery
Partner across functions and with multiple stakeholders to manage project processes effectively and consistently
Champion the brand by ensuring product claims, imagery, cards, voice, style, and other representations align with brand personas and guidelines
Develop understanding of best practices across channels and programs
Use problem-solving and influencing skills to ensure marketing initiatives deliver on intent
Build presentation materials and cohesive documentation for standalone and meeting use
Manage, inform, and influence outcomes with key stakeholders across the company

Requirements

What you’ll need

Bachelor’s Degree or Military Experience
At least 4 years of experience in brand strategy or product marketing, with experience managing channels, agency, or client side
At least 4 years of experience planning, executing, and analyzing marketing programs
At least 4 years of experience managing creative processes, partnering with creative teams, and developing creative optimization frameworks
Experience leading marketing and brand strategy efforts in large organizations
Experience with a variety of marketing channels, including digital channels, websites, and email
Ability to manage multiple projects, deadlines, and changing priorities
Strong prioritization, writing, presentation, communication, and partnership skills
Preferred: Master’s degree in marketing or business
Preferred: 5+ years of experience in travel or premium-brand marketing
Preferred: 5+ years of experience in financial services or another highly regulated industry
Preferred: 5+ years of experience driving optimization plans and creative strategy
Preferred: 5+ years of experience working with cross-functional teams in a matrixed environment
Capital One will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Reasonable accommodation support for applicants