Principal Associate, Social Media Strategist, Talent Marketing

Capital One

Capital One social media strategist evolving employer-brand channels through paid and organic campaigns. Connecting social performance to talent acquisition outcomes.

Posted 9/10/2026full-timeRichmond • Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $109,900 - $137,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing and social media management, with a strong focus on audience-first strategies and data-driven decision-making. Proficient in utilizing social media management tools to enhance brand governance and optimize content for performance.

Highest-signal resume keywords

Digital Marketing ExperienceSocial Media ManagementContent DevelopmentProject ManagementSprinklr Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSocial Media ManagementContent DevelopmentPaid Media CampaignsSocial ReportingAudience-First StrategyBrand GovernanceCommunity ManagementGenerative Engine OptimizationPerformance Data Analysis

Soft Skills

Detail OrientationAdaptabilityPassion for MarketingStrategic ThinkingCollaboration

Tools & Technologies

SprinklrCanvaSocial Media Management Tools

Industry Keywords

Employer BrandingRecruitment MarketingTalent AcquisitionAgency PartnershipsSocial Media Best Practices

About the role

Key responsibilities & impact

Drive the evolution from standard social publishing to an audience-first strategy
Translate platform trends, performance data, and paid media insights into strategic recommendations
Advise Talent Marketing leadership and implement data-backed social initiatives
Establish and maintain social media best practices, brand governance, and compliance
Evaluate agency partnerships supporting social moderation and community management
Develop and lead associate influencer and executive social programs
Partner with video and blog content teams to optimize production for social performance
Identify and implement tools, processes, and methodologies to create, measure, and scale social media efforts
Monitor and respond to conversations across social channels as the voice of Capital One Careers
Design and maintain social reporting connecting platform metrics to talent acquisition outcomes and social ROI

Requirements

What you’ll need

Bachelor’s degree or military experience
At least 3 years of experience in digital marketing, social media management, and paid media campaigns
At least 3 years of experience in content and creative development
Preferred: at least 5 years of social media experience for consumer or candidate audiences
Preferred: 1 year of experience adapting social media approach due to impact on Generative Engine Optimization (GEO) strategy
Experience working at, or partnering closely with, agencies or internal creative teams
Experience working for a large, highly matrixed or Fortune 100 company
Experience working on an employer brand, recruitment marketing, or talent acquisition team
Experience using Sprinklr, Canva, or other social media management tools and platforms
Project management experience
Ability to manage details while maintaining the broader picture
Passion for marketing and branding and keeping up with the latest social media and digital branding developments
Ability to pivot quickly between tasks and adapt to shifting priorities and deadlines
Capital One will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Reasonable accommodation support for applicants who require it