Referral & Lifecycle Marketing Lead

Capital One

Referral and lifecycle marketing leader driving profitable product-led growth for Capital One Shopping. Building growth teams, optimizing engagement, lifetime value, and offer economics.

Posted 9/10/2026full-timeRemote • Illinois, New York, Virginia • 🇺🇸 United StatesSenior💰 $209,500 - $286,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in user engagement strategies, financial analysis, and product-led growth initiatives, with a strong focus on team leadership and project management. Proficient in leveraging AI for strategic decision-making and enhancing customer experiences.

Highest-signal resume keywords

Quantitative AnalysisQualitative AnalysisPeople ManagementProject ManagementFinancial Services Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data ModelingRisk ModelingTrend AnalysisBusiness Strategy DevelopmentProduct Pricing Strategy

Soft Skills

LeadershipExecutive CommunicationStrategic InfluencingInterpersonal SkillsResults Orientation

Tools & Technologies

AI-Driven Development EnvironmentsData Analytics Tools

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree

Industry Keywords

Product-Led GrowthCustomer InsightsDirect-to-Consumer MarketingCompetitive SuccessCapital One

About the role

Key responsibilities & impact

Own the end-to-end strategy for user engagement, lifetime value, and profitable product-led growth
Serve as the financial and analytical strategist for product-led growth initiatives
Recruit, hire, and lead a high-performing growth team
Partner with Product to shape user experiences that drive growth and long-term engagement
Own financial numbers, opportunity sizing, and offer economics
Develop business strategies supporting growth, profitability, and competitive success
Manage and develop analysts; coach and mentor associates
Develop product and pricing strategies and lead product-level data modeling and analytics
Lead direct-to-consumer marketing and strategic intent for retail-channel products
Build customer insights informing new experiences, technology, and go-to-market strategies
Improve credit performance through trend analysis, risk modeling, hypothesis testing, monitoring, and analysis
Manage business requirements and execute product strategy
Oversee multiple projects and programs concurrently
Collaborate with IT, Sales, Operations, Finance, and other Capital One teams
Drive quality, volume, service, and profitability improvements

Requirements

What you’ll need

Bachelor’s Degree
At least 4 years of experience performing quantitative analysis
At least 4 years of experience performing qualitative analysis
At least 2 years of experience performing people management
At least 2 years of experience performing project management
Demonstrated interest and aptitude for AI
Ability to use AI in personal projects, AI-driven development environments, or AI-agent automations
Strong quantitative and analytical orientation
Strong business judgment, leadership, and integrity
People leadership experience
Strong executive communication skills
Strategic influencing, interpersonal, and negotiation skills
Results orientation in uncertain and dynamic environments
Preferred: Master’s Degree
Preferred: 2+ years of experience in financial services
Preferred: 1+ year of experience in consulting

Benefits

Comp & perks

Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
Sponsorship for employment authorization may be considered for a new qualified applicant
Remote work opportunity