Owns the email channel across Capital Bank’s enterprise marketing organization.
Responsible for planning, building, deploying, and optimizing email campaigns.
Work closely with line-of-business marketing teams to understand campaign goals.
Develops the email strategy, builds the campaigns in Salesforce Marketing Cloud, schedules and deploys communications.
Monitors performance and continuously improves through data-driven optimization.
Manages the enterprise email calendar and serves as the internal subject matter expert.

Requirements

6–8+ years of experience in email marketing, CRM marketing, or digital campaign management.
Hands-on experience managing campaigns in enterprise email platforms such as Salesforce Marketing Cloud or similar systems.
Strong understanding of audience segmentation, campaign targeting, and email performance optimization.
Experience analyzing campaign performance and identifying optimization opportunities.
Familiarity with email deliverability standards and consent management practices.
Experience working in financial services, fintech, or other regulated industries is preferred.

Benefits

Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more?
Company Contributions to your 401k - Regardless of your contribution
Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingCRM marketingdigital campaign managementaudience segmentationcampaign targetingemail performance optimizationdata-driven optimizationemail deliverability standardsconsent management practices