Owns the email channel across Capital Bank’s enterprise marketing organization.
Responsible for planning, building, deploying, and optimizing email campaigns.
Works closely with marketing teams to understand campaign goals and develop email strategy.
Manage email communications that support multiple lines of business.
Monitor campaign performance and provide reporting and insights to stakeholders.
Serve as the primary operator and subject matter expert for Salesforce Marketing Cloud.

Requirements

6–8+ years of experience in email marketing, CRM marketing, or digital campaign management.
Hands-on experience managing campaigns in enterprise email platforms such as Salesforce Marketing Cloud or similar systems.
Strong understanding of audience segmentation, campaign targeting, and email performance optimization.
Experience analyzing campaign performance and identifying optimization opportunities.
Familiarity with email deliverability standards and consent management practices.
Experience working in financial services, fintech, or other regulated industries is preferred.

Benefits

Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more?
Company Contributions to your 401k - Regardless of your contribution
Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingCRM marketingdigital campaign managementaudience segmentationcampaign targetingemail performance optimizationcampaign performance analysisoptimization opportunitiesemail deliverability standardsconsent management practices