Marketing Campaign Specialist

Capgemini

Marketing Campaign Analyst leveraging analytics and marketing technology for a large U.S. insurer.

Posted 7/28/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Proficient in executing and optimizing direct mail and email acquisition campaigns across multiple platforms, with a strong focus on performance marketing and vendor management. Capable of analyzing campaign data to drive audience engagement and improve conversion outcomes.

Highest-signal resume keywords

Email Campaign ManagementPerformance MarketingVendor ManagementAudience SegmentationCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DeploymentA/B TestingHTML UpdatesLead GenerationSales EngagementPremium GrowthData AnalysisBudget MonitoringForecastingDirect Mail Production

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

Salesforce Marketing CloudDV360FacebookTwitterYouTube

Industry Keywords

Direct MailEmail AcquisitionCampaign PerformanceMarketing EfficiencyAudience Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Execute end-to-end direct mail and email acquisition campaigns across multiple marketing platforms.
Manage campaign deployment, monitoring, and optimization to achieve key performance indicators (KPIs), including lead generation, sales engagement, and premium growth.
Build and execute email campaigns using platforms such as Salesforce Marketing Cloud, including audience segmentation, personalization, HTML updates, and quality assurance.
Coordinate direct mail production and deployment, partnering with vendors to ensure timely and accurate delivery.
Analyze campaign performance and provide actionable insights that improve audience engagement, response rates, and conversion outcomes.
Collaborate with strategy, analytics, and customer relationship teams to translate performance data into optimization opportunities.
Support audience management, segmentation strategies, and campaign targeting initiatives.
Monitor campaign budgets, track spend, support forecasting activities, and identify opportunities to improve marketing efficiency.
Participate in A/B testing and test-and-learn initiatives focused on messaging, creative assets, audience targeting, and campaign cadence.
Partner with internal stakeholders and external vendors to deliver high-quality marketing programs and exceptional execution.

Requirements

What you’ll need

3-5 years related experience required creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube.
Demonstrated experience in performance marketing and ability to work across marketing department functions.
Track record of successful vendor management.

Benefits

Comp & perks

Competitive salary and performance-based bonuses
Comprehensive benefits package
Career development and training opportunities
Flexible work arrangements (remote and/or office-based)
Dynamic and inclusive work culture within a globally renowned group
Private Health Insurance
Pension Plan
Paid Time Off
Training & Development