Director of Distribution Channels – Life Insurance
Capgemini
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Lead
About the role
- Define and lead the overall marketing strategy for life insurance distribution, ensuring brand consistency and coordination across all channels.
- Develop and execute acquisition, cross-sell, and retention programs to maximize customer lifetime value.
- Build segment-specific strategies, including value propositions, service levels, and product offerings tailored to life insurance customers.
- Blend traditional marketing with search, display, and social media to achieve maximum ROI.
- Design and implement Consumer initiatives.
- Manage campaigns, marketing calendars, and communication strategies in partnership with distribution and sales units.
- Lead research, analyze trends, pricing, and customer needs, and leverage analytics for decision-making.
- Oversee budget planning, risk management, brand compliance, and vendor relationships.
- Build and manage a high-performing team, ensuring retention and performance excellence.
- Provide clear communication of policies, conditions, and product messaging to agents and distribution partners.
Requirements
- Bachelor’s degree required
- Extensive track record of driving revenue growth in life insurance and fostering strong customer and agent relationships.
- Proven track record in launching and leading Customer programs in the Insurance market.
- Hands-on experience in brand management, particularly in driving awareness and consideration via search, display, and social.
- Strong background in customer acquisition, lead generation, cross-sell, and retention strategies.
- Expertise in consumer segmentation, targeted value propositions, and personalized messaging.
- Fluent in English (it will be tested).
Benefits
- A competitive salary and performance-based bonuses.
- Comprehensive benefits package.
- Flexible work arrangements (remote and/or office-based).
- You will also enjoy a dynamic and inclusive work culture within a globally renowned group.
- Private Health Insurance.
- Paid Time Off.
- Training & Development opportunities in partnership with renowned companies.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategycustomer acquisitioncross-sell strategiesretention programsbrand managementconsumer segmentationanalyticscampaign managementbudget planningrisk management
Soft skills
leadershipcommunicationteam managementrelationship buildingdecision-makingstrategic thinkingperformance excellencecollaborationproblem-solvingcustomer focus