Manager, Business Development – Esports, Partnerships

Capcom

Business Development Manager focusing on esports and partnerships with Capcom's gaming franchises. Managing sponsorships, partner relations, and strategic initiatives in the esports landscape.

Posted 4/22/2026full-timeCulver City • California • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Act as a self-starter in identifying, pitching, and securing new sponsorship and opportunities
Lead outreach efforts to prospective sponsors via email, calls, and meetings, and actively manage the sales pipeline
Prepare and deliver sponsorship sales materials, proposals, and presentations to prospective partners
Conduct market research and gather competitive intelligence to inform sales strategy and partner positioning
Evaluate incoming inquiries and develop recommendations for internal review
Develop sponsorship concepts and packages across Street Fighter Esports channels, including broadcast, content, and social
Assist with financial analysis, pricing, and deal modeling related to sponsorship opportunities
Coordinate meetings with sponsors, agencies, and internal stakeholders throughout the sales and execution process
Oversee sponsor integration into livestreams and content, working closely with production, esports, and brand teams
Serve as the primary account manager for partners post-sale, managing relationships and ensuring contractual deliverables are executed successfully
Track performance metrics (KPIs) for sponsorship programs and compile post-program reports
Provide regular updates to the business development team and assist in preparing leadership reports as needed
Support partnerships team to identify, negotiate, and manage strategic partnerships that align with Capcom’s brand and business objectives
Maintain strong relationships with external partners and internal stakeholders to ensure successful execution of partnership programs
Coordinate with the legal team to process contracts and close deals with partners
Monitor and report on partnership performance metrics and ROI

Requirements

What you’ll need

5+ years of gaming or esports sales, with an emphasis on content sponsorship and integration
Strong grasp of the esports landscape, including the activity of both endemic and non-endemic brands in the space
Knowledge of the broader esports and gaming space, including tournaments, events, teams and organizations
Deep understanding of the online video space with knowledge of both VOD and live streaming
Proven ability to develop key relationships with decision makers at target partners
The ability to think creatively, identify sales opportunities and execute against those opportunities
Strong relationships with both traditional agencies as well as esports advertisers
Bachelor’s or similar four-year degree

Benefits

Comp & perks

Regular domestic air travel
International air travel when required
Long working weekends during events

ATS Keywords

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Hard Skills & Tools

sponsorship salesmarket researchfinancial analysisdeal modelingperformance metricsKPI trackingcontract processing

Soft Skills

self-starterrelationship managementcreative thinkingcommunicationnegotiation

Certifications

Bachelor’s degree