Director, Audience and Channel Planning – Performance

Canvas Worldwide

Director leading Hyundai performance media strategy, audience planning, measurement, and campaign optimization at independent agency Canvas Worldwide. Mentoring teams and delivering integrated, measurable client outcomes.

Posted 8/4/2026full-timeEl Segundo • California • 🇺🇸 United StatesLead💰 $135,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital performance media strategy, campaign execution, and audience development, while effectively managing client relationships and leading cross-disciplinary teams. Proficient in performance measurement and optimization, with strong analytical and presentation skills to drive impactful media strategies.

Highest-signal resume keywords

Digital Performance Media StrategyClient Relationship ManagementPerformance Measurement and OptimizationMicrosoft Office Suite MasteryLeadership and Team Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media StrategyCampaign ExecutionAudience DevelopmentPerformance AnalysisBudget ManagementData VisualizationResearch ToolsPerformance Optimization FrameworksProject ManagementDigital Campaign Results

Soft Skills

Excellent Communication SkillsStrong Presentation SkillsTime ManagementOrganizational SkillsCreative Thinking

Tools & Technologies

PrismaCampaign Manager 360DoubleClick Campaign ManagerDoubleVerifyComScoreKantarNielsen

Industry Keywords

Performance MediaDigital ChannelsIntegrated Media StrategiesBrand StrategyAd Operations

About the role

Key responsibilities & impact

Lead and contribute to the strategic development, creation, execution, and stewardship of Hyundai performance media campaigns and deliverables
Develop digital performance strategy, audience development, campaign execution, measurement insights, and performance analysis
Connect performance activity to Hyundai’s broader brand and business objectives
Infuse tactical investment into the overall planning process
Partner with Brand Strategy, Investment, Social, Search, Programmatic, Analytics, Ad Ops, and partner agency teams on integrated recommendations
Maintain client and partner agency relationships
Develop client presentations with strategic rationale, data visualization, narratives, insights, and action items
Serve as a media expert in internal and external meetings
Identify, develop, and oversee innovative strategies to achieve client results
Lead measurable objectives, strategies, and approaches for performance media planning and optimization
Provide thought leadership on performance strategy, tactical approach, audience planning, testing, and measurement
Ensure client financial stewardship, reporting, budget management, authorization, and billing needs
Educate team members and provide growth opportunities
Drive cross-disciplinary collaboration and integrate performance recommendations with Hyundai’s broader media strategy
Standardize performance team capabilities, planning approaches, and workstreams
Manage multiple ongoing and ad-hoc projects
Track media trends, platform innovation, measurement evolution, and relevant marketplace developments
Guide and mentor Supervisors, Strategists, and Associates

Requirements

What you’ll need

Bachelor’s degree required; concentration in business, marketing, or advertising preferred
8–10 years of experience in Media Strategy/Planning focused on digital and performance channels
Agency and management experience required
Experience building senior client relationships and translating business challenges into integrated media strategies
Mastery of Microsoft Office Suite, including Excel, Word, and PowerPoint
Strong knowledge of research tools such as comScore, Kantar, and Nielsen
Proficiency with Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, and similar platforms
Strong understanding of performance measurement, optimization frameworks, audience strategy, and digital campaign results
Excellent written and verbal communication skills
Strong presentation skills
Superior time management, prioritization, and follow-through
Superb organizational, analytical, problem-solving, critical thinking, resourcefulness, and creative thinking skills
Proven experience driving projects and campaigns from start to finish
Strong leadership skills and enthusiasm for managing and developing team members

Benefits

Comp & perks

Generous medical, dental, and vision insurance
Pet insurance
Commuter benefits
Disability and life insurance coverage
401(k) matching
Up to 14 holidays per year
“Do Good Day”
Unlimited PTO
Employee social and wellness events
DEI Council
Auto purchase rebate program
Monthly wellness allowance
In-office amenities including fresh kombucha and an in-house barista
Continuous training and workshops for career development