Associate Director, Media Strategy

Canvas Worldwide

Associate Director of Brand Strategy guiding culturally grounded strategy for major clients at Canvas Worldwide. Focusing on Hispanic audiences and driving work with clarity and cultural fluency.

Posted 4/20/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $120,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with client and agency leads to define and shape the overarching brand strategies
Translate business objectives into clear, insight-driven strategic frameworks that inform media, creative, and cross-channel execution
Continuously refine and improve strategic approaches and workflows to drive more effective, culture-led planning
Apply a strong understanding of media fundamentals to develop and guide planning scenarios
Serve as a trusted expert in the multicultural—Hispanic landscape
Foster and lead collaboration across multiple internal and external teams
Act as the connector across disciplines, ensuring all work aligns to a cohesive and culturally relevant narrative
Evaluate scenarios and trade-offs, bringing a strategic lens to investment decisions and channel roles
Identify and proactively resolve gaps across teams to maintain consistency, quality, and alignment
Foster a team environment that supports growth, accountability, and continuous learning
Promote an open and collaborative culture where diverse perspectives and ideas are encouraged
Ensure the team is aligned and informed on broader client needs, priorities, and strategic direction
Willingness to step into the details with direct reports to guide, problem-solve, and support execution
Navigate high-pressure situations with composure while maintaining team morale and productivity

Requirements

What you’ll need

Multicultural advertising experience required, with strong expertise in U.S. Hispanic audiences
5–8 years of experience across media strategy, planning, or brand strategy
5+ years of experience mentoring and developing team members
Strong understanding of the Hispanic vendor and partner landscape
Comfortable challenging the status quo, asking the right questions to ensure strategy translates into meaningful impact
Proven ability to lead projects from start to finish in a fast-paced environment
Strong written and verbal communication skills
Confident presenter with the ability to influence across teams and clients
Ability to prioritize and manage multiple workstreams with flexibility and clear communication
Strong organizational and analytical skills
Excellent time management and follow-through
High attention to detail and quality of work
Comfortable navigating media math and planning scenarios to guide, challenge and elevate team output
Proven ability to build and maintain strong internal, external, and client relationships

Benefits

Comp & perks

Highly competitive benefits like generous medical, dental, vision, pet insurance
Commuter benefits
Disability and life insurance coverage
401(k) matching
Up to 14 holidays per year
“Do Good Day”
Unlimited PTO
Employee social and wellness events
DEI Council
Auto purchase rebate program
Monthly wellness allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media strategymedia planningbrand strategymulticultural advertisingmedia mathanalytical skillsproject managementstrategic frameworksplanning scenariosU.S. Hispanic audience expertise

Soft Skills

collaborationleadershipcommunicationproblem-solvingflexibilityorganizational skillstime managementattention to detailinfluencementoring