Creative Strategist

Canva

Creative Strategist driving Canva’s Mexico paid marketing through culturally resonant, data-informed creative. Leading testing, production, CRO, and performance optimization across Meta, TikTok, and YouTube.

Posted 8/13/2026contractRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading creative strategies that drive growth and performance marketing, with a strong focus on analyzing data to inform creative direction. Proficient in producing culturally relevant content optimized for platforms like Meta, TikTok, and YouTube, while effectively collaborating with diverse creative teams.

Highest-signal resume keywords

Growth MarketingCreative StrategyPerformance AnalysisFluency in Spanish and EnglishAI Tools Utilization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative TestingPerformance MarketingContent ProductionData AnalysisCreative BriefingCRO InitiativesAudience Behavior AnalysisVideo Editing DirectionContent OptimizationCultural Resonance

Soft Skills

Creative InstinctCoaching TalentCollaborationLeadershipAttention to Detail

Tools & Technologies

Performance DashboardsAnalytics ToolsAI ToolsContent Management SystemsSocial Media Platforms

Industry Keywords

MetaTikTokYouTubeLatAm MarketingEmerging ChannelsCreative TechnologyCultural TrendsAudience InsightsConversion EfficiencyCreative Formats

About the role

Key responsibilities & impact

Lead the full creative cycle: research, briefing, production, and performance review
Run weekly sprint cycles balancing quick-win iterations with larger creative concepts
Analyze performance dashboards to identify winning patterns and diagnose underperformance
Translate performance insights into actionable creative direction and briefs
Direct and collaborate with video editors, designers, writers, and local creators
Produce high-quality, on-brand, culturally relevant, platform-optimized content across Meta, TikTok, YouTube, and emerging channels
Apply Mexican audience behaviors, regional trends, and platform dynamics to creative briefs
Collaborate with media buyers, data science, and the LatAm Growth Marketing Lead to connect creative insights with business outcomes
Drive CRO initiatives to improve acquisition journeys and conversion efficiency
Use AI tools for ideation, research, asset generation, and analysis
Stay current with emerging formats and creative technology

Requirements

What you’ll need

Solid experience in growth or performance marketing with a strong focus on creative strategy
Hands-on experience across Meta, TikTok, and YouTube
Ability to lead structured creative testing and sprint frameworks
Ability to analyze performance and convert learnings into clear creative briefs
Strong creative instinct for scroll-stopping hooks, compelling formats, and scalable concepts
Fluency in Spanish and English
Sharp eye for tone, nuance, and cultural resonance for Mexican audiences
Experience briefing, directing, and iterating with video editors, designers, writers, and creators
Ability to coach creative talent to produce performance-driven work
Confidence using dashboards and analytics tools to inform decisions and optimize creative at scale
Ability to use AI tools to accelerate workflow and improve output quality

Benefits

Comp & perks

Flexible, remote-friendly ways of working
Virtual interviews
Reasonable adjustments during the interview process