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Creative Strategist, Growth Marketing
CanvaCreative Strategist responsible for overseeing creative strategies for Canva's paid and organic marketing in Germany. Working at the intersection of data and storytelling to drive user growth.
About the role
Key responsibilities & impact- Own the full creative cycle (research, briefing, production, editing, and analysis)
- Analyse and optimise performance — dig into dashboards and design creative tests
- Define high-performing creative for German audiences across platforms
- Brief and review creator content to ensure it's on-brand and platform-optimised
- Bridge external creative partners and internal stakeholders
- Contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-converting
Requirements
What you’ll need- Real, hands-on experience in creative strategy or performance marketing
- Extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram)
- Strong eye for platform-native creative and frameworks to test, learn, and scale
- Confident using performance dashboards, data tools, and measurement frameworks (including MMM and attribution)
- Genuine, deep knowledge of the German market and fluent in German and English — additional languages are a bonus
- Strong experience briefing and iterating creative in cross-functional sprints
- Growth mindset — analytical, curious, and comfortable with ambiguity
Benefits
Comp & perks- Equity packages — so you share in Canva's success
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative strategyperformance marketinggrowth marketingplatform-native creativedata analysisCRO initiativescreative testing frameworksattributiondashboard analysis
Soft Skills
analytical mindsetcuriosityadaptabilitycross-functional collaborationcommunication