Canva

Education Marketing Specialist

Canva

full-time

Posted on:

Location Type: Remote

Location: Indonesia

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About the role

  • Own the end-to-end execution of local education marketing campaigns including initiation, briefing, rollout, and performance reporting
  • Develop insight-led campaign briefs translating strategic goals into structured execution plans
  • Coordinate assets across internal teams and agency partners with clear timelines and quality standards
  • Execute multi-channel campaigns including email, social, influencer, and paid media
  • Localise global messages into culturally relevant narratives for Indonesian classrooms
  • Track and analyse performance metrics beyond vanity numbers
  • Identify optimisation opportunities and continuously iterate campaigns

Requirements

  • Deep experience in the Indonesian education market, especially K–12
  • Understanding how teachers and students use digital tools in real classroom settings
  • Ability to design campaigns that align with school calendars, assessment cycles, and institutional realities
  • Experience in running end-to-end campaigns targeting teachers and/or students
  • Strong skills in localising global ideas into culturally relevant stories for Indonesian education audiences
  • Clear and compelling communication abilities
  • Understanding how to activate and engage education communities across multiple channels
  • Data-driven and impact-focused mindset
  • Highly organised and operationally disciplined
Benefits
  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign executionperformance reportingmulti-channel marketingdata analysiscampaign optimisationlocalisationinsight-led strategydigital tools in educationend-to-end campaign managementasset coordination
Soft Skills
communicationorganisationoperational disciplinecreativitycollaborationadaptabilitystrategic thinkingattention to detailproblem-solvingcommunity engagement