Education Marketing Specialist

Canva

Education Marketing Specialist focusing on local education marketing campaigns in Indonesia. Collaborating with teams to execute strategies, engage communities, and enhance classroom experiences for teachers and students.

Posted 4/17/2026full-timeRemote • 🇮🇩 IndonesiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end execution of local education marketing campaigns including initiation, briefing, rollout, and performance reporting
Develop insight-led campaign briefs translating strategic goals into structured execution plans
Coordinate assets across internal teams and agency partners with clear timelines and quality standards
Execute multi-channel campaigns including email, social, influencer, and paid media
Localise global messages into culturally relevant narratives for Indonesian classrooms
Track and analyse performance metrics beyond vanity numbers
Identify optimisation opportunities and continuously iterate campaigns

Requirements

What you’ll need

Deep experience in the Indonesian education market, especially K–12
Understanding how teachers and students use digital tools in real classroom settings
Ability to design campaigns that align with school calendars, assessment cycles, and institutional realities
Experience in running end-to-end campaigns targeting teachers and/or students
Strong skills in localising global ideas into culturally relevant stories for Indonesian education audiences
Clear and compelling communication abilities
Understanding how to activate and engage education communities across multiple channels
Data-driven and impact-focused mindset
Highly organised and operationally disciplined

Benefits

Comp & perks

Equity packages - we want our success to be yours too
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign executionperformance reportingmulti-channel marketingdata analysiscampaign optimisationlocalisationinsight-led strategydigital tools in educationend-to-end campaign managementasset coordination

Soft Skills

communicationorganisationoperational disciplinecreativitycollaborationadaptabilitystrategic thinkingattention to detailproblem-solvingcommunity engagement