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About the role
Key responsibilities & impact- Build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities
- Report to both your Thailand SEO Country Lead and the Global Outreach Lead
- Execute local strategy while contributing to global coordination
- Spot opportunities, propose optimizations, contribute to strategy discussions, and solve problems resourcefully
- Deliver measurable authority growth that improves Canva's rankings and search visibility
- Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
- Research and build prospect lists using Canva's proven frameworks
- Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editors
- Manage end-to-end outreach workflows
- Ensure all backlinks meet Canva's strict white-hat quality standards
- Monitor link placements for compliance, indexation, and longevity
- Identify key platforms where our brand can gain beneficial recognition
Requirements
What you’ll need- Native Thai speaker with business-level English
- Deep understanding of Thailand digital publishing landscape, content creator ecosystem, and outreach norms
- Ability to identify locally relevant opportunities that non-locals would miss
- 1-2 years experience in link building, digital PR, content marketing, or related outreach-focused roles
- Basic understanding of how search engines work and what makes a high-quality backlink
- Familiarity with SEO tools (Ahrefs, Google Search Console, Screaming Frog) or willingness to learn quickly
- Comfortable using AI tools for drafting, research, and analysis
- Basic understanding of how LLMs work
- High attention to detail—able to closely follow detailed written instructions and quality standards
- Organized and systematic in tracking outreach activity, managing contacts, and reporting progress
- You don't wait for instructions—you propose optimizations, identify opportunities, and solve problems resourcefully
- Thrives in a highly collaborative environment—both within the global SEO team and across country functions (marketing, community, PR)
Benefits
Comp & perks- Flexible, remote-friendly ways of working
ATS Keywords
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Hard Skills & Tools
link buildingdigital PRcontent marketingSEObacklink analysissearch engine optimizationoutreach strategiesemail outreachcompliance monitoringdata analysis
Soft Skills
attention to detailorganizational skillsproblem-solvingcollaborationresourcefulnesscommunicationcultural fluencyinitiativesystematic trackingadaptability