
Head of Data – Marketing
Canva
full-time
Posted on:
Location Type: Remote
Location: Australia
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Job Level
Tech Stack
About the role
- Leading a team of ~25 data scientists and analytics engineers across Marketing Data
- Acting as a strategic partner to Marketing, Growth and Finance teams
- Driving best in class global marketing measurement strategies including next-gen attribution models and marketing mix modelling
- Implementing AI and ML powered marketing solutions for campaign optimisation and customer experience
- Translating our ambitious marketing plan and our crazy big goals for the Canva brand into scalable data infrastructure and actionable insights
- Collaborating with stakeholders and operational partners to refine reporting formats and rhythms to provide the most value for the lowest lift
- Shaping the future of data’s role in marketing through experimentation, storytelling, and strategic influence
Requirements
- Experience leading high-performing data teams in a high-growth, marketing-led environment
- Compelling data storyteller who thrives on turning complexity into clarity
- Confident partnering with senior stakeholders and influencing strategic decisions
- Deep knowledge of marketing measurement frameworks, LTV/CAC modelling, and funnel analytics
- Highly skilled with tools like Snowflake, DBT, Segment, and Looker/Tableau
- Value kindness, empathy, and a culture of development in your leadership style
Benefits
- Equity packages - we want our success to be yours too
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysismarketing measurement frameworksLTV/CAC modellingfunnel analyticsAI solutionsML solutionscampaign optimisationdata infrastructuredata storytellingexperimentation
Soft Skills
leadershipstrategic influencestakeholder managementcommunicationempathykindnesscollaborationclaritydevelopment cultureproblem-solving