Content Marketing Manager

• Partnering with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners—to identify and execute content initiatives that drive awareness, consideration, and conversion
• Collaborating with customer-facing teams to understand the buyer journey, our target audience’s challenges, and how Canva solves them, translating insights into full-funnel educational content
• Scripting engaging webinars that showcase Canva's enterprise value, working with internal and external subject matter experts
• Partnering with the Partner Marketing teams to develop comprehensive co-marketing content strategies that drive partner pipeline, including joint campaigns, solution briefs, and thought leadership that positions Canva as the creative platform of choice within partner ecosystems
• Creating compelling event content that elevates our brand through thought leadership and brings our product to life through engaging educational sessions that drive engagement and pipeline
• Developing and managing content resource hubs and libraries, creating monthly content roundups that highlight top-performing assets and engagement, and maintaining content calendars that keep stakeholders informed of upcoming releases, launches, and insights
• Building scalable content frameworks that cross-functional stakeholders and partners can customize for their specific audiences, demonstrating the value of Canva
• Writing long-form thought leadership content (reports, whitepapers, guides) and repurposing into multiple content formats and offers for different funnel stages
• Developing product-solution content through educational formats for use at events, landing pages, and marketing campaigns
• Crafting strategic lifecycle emails, nurture campaigns, and always-on content that guide prospects through the buyer journey, using conversion-focused messaging to drive engagement and action
• Supporting cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events
• Writing comprehensive content briefs and managing projects end-to-end, from strategic planning through execution and performance measurement
• Creating visual-first assets in Canva to support campaigns and bring content to life
• Tracking content performance and engagement metrics, using data-driven insights to optimize and iterate for continuous improvement
• Collaborating across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact

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