Growth Marketing

• Owning the strategy and performance of Canva’s B2B website, collaborating with SEO, content, and digital teams to drive key business metrics.
• Leading demand capture initiatives across the inbound funnel, using AI and new technologies to increase lead conversion.
• Scaling community-led growth by growing owned communities and engaging authentically in external networks to boost visibility and buyer intent.
• Building high-impact organic loops by connecting content, search, and community engagement.
• Using data to prioritise and plan a global roadmap that aligns cross-functional teams around the highest-impact work.
• Driving experimentation – from ideation to launch – to identify scalable, repeatable growth levers.
• Aligning closely with ops, sales, and MarTech to ensure website strategy supports broader funnel performance.
• Establishing the infrastructure, tooling, and playbooks needed to scale inbound programs efficiently.
• Advocating for resources, managing budgets, and tracking ROI across tooling, content, and innovation.
• Partnering with data teams to evolve attribution models and uncover new areas for proactive growth.

Organic Growth Manager – B2B

Manager, Head of Regional Growth – APAC