Social Media Performance Manager
Cantourage UK
full-time
Posted on:
Location Type: Hybrid
Location: United Kingdom
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About the role
- Develop, own and lead paid social media acquisition strategies across Meta, Reddit, TikTok and emerging platforms
- Responsible for paid media strategy and performance across UK and selected international markets
- Design, implement and govern bespoke paid social frameworks, including account architecture, testing methodologies, optimisation logic and performance governance
- Ensure all activity complies with platform policies and healthcare advertising regulations
- Configure and maintain advanced paid social technical setups, including tracking frameworks, conversion events, audience segmentation and attribution logic
- Monitor, analyse and optimise performance using platform data, analytics tools and structured testing methodologies
- Manage and optimise paid media budgets to maximise return on investment, efficiency and learning outcomes
- Analyse campaign and funnel performance to generate statistically and commercially meaningful insights
- Apply hypothesis-led testing and experimentation, particularly in low-volume or constrained or regulated data environments
- Translate complex performance data into clear recommendations for senior stakeholders
- Work closely with creative, brand, UX, analytics, product and clinical teams to develop compliant, platform-appropriate creative assets
- Provide detailed creative briefs grounded in performance data and regulatory constraints
- Support integrated campaign planning across multiple marketing and business functions
- Act as a subject-matter expert for paid social performance marketing within a regulated healthcare environment
- Contribute to wider paid media strategy beyond social channels, including support for Paid Search and other performance channels
- Support campaign execution and optimisation across additional geographic markets where required
- Assist in demand forecasting, capacity planning and channel mix optimisation
Requirements
- Minimum 7 years’ professional experience in paid digital performance marketing
- Demonstrable experience managing paid social campaigns at scale across Meta, TikTok and/or Reddit
- Proven experience operating within regulated or restricted advertising environments (e.g. healthcare, pharmaceuticals, financial services)
- Advanced analytical skills with experience interpreting performance data, attribution and conversion funnels
- Strong technical understanding of paid media tracking, analytics and campaign architecture
- Ability to work independently, manage complex workloads and deliver against commercial objectives
- Excellent written and verbal communication skills
- Desirable: Experience in healthcare, telemedicine or regulated consumer services
- Familiarity with GA4, consent-led tracking environments and attribution modelling
- Experience supporting multi-country or international paid media programmes
- Exposure to Paid Search or broader performance marketing channels
Benefits
- 25 days holiday (rising to 27 after year one and 30 after year two) + 8 bank holidays
- Pension Matching: Up to 5% employer matching contributions
- Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, and more
- Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact
- Enhanced Maternity & Paternity Leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social media acquisitioncampaign performance analysisaccount architecturetesting methodologiesoptimisation logicaudience segmentationattribution logichypothesis-led testingconversion funnelsdemand forecasting
Soft Skills
independent workcomplex workload managementcommunication skillsstakeholder recommendationscreative brief developmentcollaborationstrategic thinkinganalytical skillsproblem-solvingperformance governance