Cantourage UK

CRM Lead

Cantourage UK

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Job Level

Senior

About the role

  • Lead the development and execution of CRM strategies across the full lifecycle to maximise patient retention, customer lifetime value, and conversion
  • Collaborate across pharmacy, marketing, clinical, and customer service teams to elevate the patient journey at every stage
  • Design and execute multi-channel CRM campaigns (email, SMS, in-app messaging)
  • Develop lifecycle strategies to boost retention, engagement, and LTV
  • Optimise CRM systems for data capture, segmentation, and journey personalisation
  • Implement and monitor A/B testing frameworks with actionable performance tracking
  • Translate complex data into audience insights and predictive models
  • Own CRM reporting and share insights to improve cross-functional performance
  • Build CRM automations triggered by events, behavioural signals, and risk profiles
  • Launch feedback loops, journey surveys, and churn prevention strategies
  • Identify upsell, cross-sell and reactivation opportunities
  • Provide training and governance on CRM best practices and platform usage

Requirements

  • 5+ years' experience in CRM, retention, or lifecycle marketing roles
  • Strong track record in building and executing high-performing CRM strategies
  • Expert-level knowledge of CRM platforms such as Braze, with automation and analytics
  • Deep understanding of customer segmentation, data flows, and journey mapping
  • Proven ability to work cross-functionally in fast-paced and regulated industries
  • Comfortable working hands-on with tools and integrating with analytics/BI teams
Benefits
  • Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year two) + bank holidays
  • Pension Matching: Up to 5% employer matching contributions
  • Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, and more
  • Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact
  • Enhanced Maternity & Paternity Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategiescustomer retentioncustomer lifetime valuemulti-channel CRM campaignsA/B testing frameworksdata capturecustomer segmentationjourney mappingCRM automationpredictive models
Soft Skills
collaborationcross-functional teamworkcommunicationtraininggovernance