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CRM Lead
Cantourage UK. Lead the development and execution of CRM strategies across the full lifecycle to maximise patient retention, customer lifetime value, and conversion .
About the role
Key responsibilities & impact- Lead the development and execution of CRM strategies across the full lifecycle to maximise patient retention, customer lifetime value, and conversion
- Collaborate across pharmacy, marketing, clinical, and customer service teams to elevate the patient journey at every stage
- Design and execute multi-channel CRM campaigns (email, SMS, in-app messaging)
- Develop lifecycle strategies to boost retention, engagement, and LTV
- Optimise CRM systems for data capture, segmentation, and journey personalisation
- Implement and monitor A/B testing frameworks with actionable performance tracking
- Translate complex data into audience insights and predictive models
- Own CRM reporting and share insights to improve cross-functional performance
- Build CRM automations triggered by events, behavioural signals, and risk profiles
- Launch feedback loops, journey surveys, and churn prevention strategies
- Identify upsell, cross-sell and reactivation opportunities
- Provide training and governance on CRM best practices and platform usage
Requirements
What you’ll need- 5+ years' experience in CRM, retention, or lifecycle marketing roles
- Strong track record in building and executing high-performing CRM strategies
- Expert-level knowledge of CRM platforms such as Braze, with automation and analytics
- Deep understanding of customer segmentation, data flows, and journey mapping
- Proven ability to work cross-functionally in fast-paced and regulated industries
- Comfortable working hands-on with tools and integrating with analytics/BI teams
Benefits
Comp & perks- Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year two) + bank holidays
- Pension Matching: Up to 5% employer matching contributions
- Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, and more
- Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact
- Enhanced Maternity & Paternity Leave
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM strategiescustomer retentioncustomer lifetime valuemulti-channel CRM campaignsA/B testing frameworksdata capturecustomer segmentationjourney mappingCRM automationpredictive models
Soft Skills
collaborationcross-functional teamworkcommunicationtraininggovernance