Senior Marketing Analyst
Cantourage UK
full-time
Posted on:
Location Type: Hybrid
Location: 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £60,000 - £65,000 per year
Job Level
Senior
Tech Stack
BigQuerySQL
About the role
- Partner with marketing teams to provide clear, actionable insights on performance across channels including Google, Meta, Social and CRM.
- Analyse marketing spend and outcomes to support optimisation and better decision-making.
- Own and evolve our GA4 setup, ensuring tracking is robust and focused on meaningful performance metrics.
- Work with CRM teams to analyse lifecycle journeys, retention, and engagement using a variety of data sources.
- Act as the internal owner for marketing data requirements, working with Analytics Engineers to ensure data models and dashboards meet real business needs.
- Lead the development of advanced measurement, beyond basic attribution, moving from LTV and CAC towards incrementality.
- Communicate insights clearly through dashboards, presentations, and conversations with senior stakeholders.
Requirements
- 5+ years’ experience in marketing or digital analytics, ideally in a fast-paced or growth-focused environment.
- Strong hands-on experience with SQL, BigQuery, GA4, Looker, and Google Sheets.
- Comfortable working across a broad marketing function and building strong relationships with non-technical stakeholders.
- Experience collaborating with data or analytics engineering teams, clearly defining requirements and translating insight into action.
- A confident communicator who can explain complex analysis in simple, practical terms.
- Self-starter mindset - able to navigate ambiguity and work independently.
- Experience with Braze or similar CRM platforms is a strong advantage.
Benefits
- Competitive salary
- 25 days holiday + bank holidays (increasing to 27 then 30 days after 1 & 2 years of service)
- 5% matched pension
- Cycle-to-work scheme
- Opportunities for development and growth
- A dynamic and supportive work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLBigQueryGA4LookerGoogle Sheetsdata analysismarketing analyticsattributionincrementalityperformance metrics
Soft skills
communicationrelationship buildingcollaborationself-starterproblem-solvingadaptabilityanalytical thinkingpresentation skillsstakeholder managementtranslating insights