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Product Marketing, Business Development Specialist
Canon EMEAMarketing Specialist leading marketing and business development for Canon’s office hardware across EMEA. Collaborating with sales and marketing leaders to enable impactful go-to-market execution.
About the role
Key responsibilities & impact- Drive the growth of Canon’s office hardware and services portfolio across EMEA by leading the end-to-end marketing and business development agenda.
- Collaborate closely with Sales and Marketing leaders across National and Regional Sales Organisations.
- Translate central strategy into compelling local value propositions.
- Enable impactful go-to-market execution, product launches, and sales activation at scale.
- Play a key role in designing and delivering integrated, segment-led marketing programmes.
Requirements
What you’ll need- Professional background in Business-to-Business technology marketing with whole life-cycle product and customer marketing experience.
- Experience of holistic go-to-market readiness and the varying needs of different channels.
- Strong presentation and communication skills.
- Good value proposition building; to know how products, software and services come together to create and deliver a customer value proposition for specific market segments.
- Good understanding of B2B sales channels and the commercial models employed.
- Able to demonstrate a high level of accuracy and attention to detail, well organised, able to plan effectively.
- Able to negotiate and influence with stakeholders.
- Can gather and apply market insights, form and apply strategic thinking.
Benefits
Comp & perks- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B technology marketingproduct marketingcustomer marketinggo-to-market readinessvalue proposition buildingmarket insightsstrategic thinking
Soft Skills
presentation skillscommunication skillsattention to detailorganizational skillsplanning skillsnegotiation skillsinfluence skills