B2B Sales Engineer

Canon EMEA

full-time

Posted on: 1/10/2026

Location Type: Hybrid

Location: Paris • France

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About the role

Define and implement a B2B market penetration strategy to increase market share and achieve targets for assigned sector(s)
Promote Canon's range of products and solutions according to customer profiles
Maintain a regular presence with Customers and Prospects through ongoing activity (telephone / email / events / trade shows / workshops…) and in person to develop customer relationships and the business portfolio for the sectors under your responsibility
Build the company's credibility and enhance Canon's brand image with Customers by understanding their context and challenges, enabling identification of business opportunities
Manage activities through Account Plans
Stay focused on meeting targets
Ensure the design of new offers or the evolution of existing offers proposed to B2B customers
Coordinate and lead projects in collaboration with the Canon Consumer Division marketing teams, other departments, Canon Europe and the company’s various organizations (B2B Division, etc.)

Bachelor's degree (Bac+3/4) in Business/Management or equivalent for the B2B Sales Engineer position
Good knowledge of IT and basic communication tools (Microsoft Office suite: Word, Excel, PowerPoint, Outlook…)
Professional working proficiency in English
Familiarity with CRM
Initial experience in selling solutions or hardware in a B2B environment and knowledge of the Defense sector (military / police / gendarmerie)
Knowledge of or enthusiasm for photography and video

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B salesmarket penetration strategyaccount managementproject coordinationoffer designsolution sellingcustomer relationship management

Soft Skills

communicationrelationship buildingtarget orientationcollaborationcredibility enhancement

Certifications

Bachelor's degree in Business/Management