Product Business Developer, B2C
Canon EMEA
full-time
Posted on:
Location Type: Hybrid
Location: Wien • 🇦🇹 Austria
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Market Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner
- Implement product marketing strategy, develop product USP and positioning
- Product lifecycle management, phase in, phase out, end of life and generic product promotions
- Define operational marketing plans, objectives and KPIs and monitor business results
- Develop regional and local pricing strategy
- Translate Pan European promotions and develop and implement new promotions in cooperation with DRBG
- Coordinate product demonstrations, In-store Product training in cooperation with channel marketing
Requirements
- Solid sales and/or marketing experience focusing on consumer electronics
- Marketing, Business or other related degree of advantage
- Market as well as reasonable product knowledge
- Experience in multinational companies – preferably in CEE region
- Fluent business English, any other CEE languages are of advantage
- Entrepreneurship
- Analytical and conceptual strengths
- Proactive and result driven
- Strong communication, relationship building and team orientation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketing strategyproduct lifecycle managementmarket segmentationpricing strategypromotions developmentKPI monitoringproduct demonstrationsin-store product training
Soft skills
entrepreneurshipanalytical strengthsconceptual strengthsproactiveresult drivenstrong communicationrelationship buildingteam orientation
Certifications
marketing degreebusiness degree