CandleScience

CRM Marketing Manager

CandleScience

full-time

Posted on:

Location Type: Hybrid

Location: Durham • North Carolina • United States

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About the role

  • Owns the planning, measurement, and evolution of lifecycle and loyalty initiatives.
  • Leads and mentors a CRM Specialist responsible for execution, ensuring alignment to brand, strategy, quality, and performance standards.
  • Manages CRM audience segmentation and targeting strategy grounded in deep customer analytics.
  • Defines customer journey frameworks that support makers at every stage, from hobbyist to growing business.
  • Collaborates cross-functionally with Creative, Product Marketing, Data, Sales, and Support teams to deliver cohesive, customer-centric experiences.
  • Analyzes cohort behavior, lifetime value, engagement trends, and segment performance to identify growth opportunities.
  • Establishes CRM and retention KPIs, measurement frameworks, and success definitions.
  • Leads a structured test-and-learn roadmap, including A/B and multivariate testing across lifecycle touchpoints.
  • Trains, manages, and guides the CRM Specialist in executing campaigns.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field preferred.
  • 5+ years of experience in e-commerce lifecycle marketing or a related field.
  • Strong analytical skills with experience using data to drive decisions, including understanding lifetime value, cohort retention models, and customer segmentation.
  • Deep knowledge of email and SMS marketing, including goal setting, campaign optimization, and performance measurement.
  • Experience managing a successful customer rewards or loyalty program.
  • Proven ability to define, monitor, and analyze CRM KPIs through dashboards, translating insights into clear, actionable recommendations.
  • Experience owning KPIs and optimizing marketing channels to achieve measurable results.
  • Highly detail-oriented and organized, with the ability to manage multiple projects and meet deadlines consistently.
Benefits
  • Comprehensive medical, dental, and vision coverage with low deductibles.
  • Employer match for retirement contributions of up to 3% of annual earnings.
  • Liberal vacation policies.
  • Technology stipends.
  • Gym memberships.
  • Company-paid life insurance.
  • Employee assistance program.
  • Paid time off (Vacation & Sick).
  • Referral program.
  • 401(k).
  • 401(k) matching.
  • Dental insurance.
  • Medical insurance.
  • Vision insurance.
  • Life insurance.
  • Tuition reimbursement.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMcustomer analyticsaudience segmentationcustomer journey frameworksA/B testingmultivariate testingemail marketingSMS marketingKPI monitoringcampaign optimization
Soft Skills
leadershipmentoringanalytical skillsdetail-orientedorganizational skillsproject managementcollaborationcommunicationstrategic thinkingproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business