Head of Marketing

candidate.fyi

Head of Marketing leading marketing strategy for candidate.fyi, an AI-powered recruiting platform. Writing and executing marketing playbooks while managing campaigns and content creation.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesLead💰 $115,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on content creation and demand generation, particularly within the HR tech ecosystem. Proven ability to align marketing strategies with sales efforts and drive pipeline growth through effective campaign management.

Highest-signal resume keywords

B2B SaaS MarketingContent CreationDemand GenerationCampaign ManagementHR Tech Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyDemand Generation EngineCampaign DesignReporting and AnalyticsStorytelling

Soft Skills

Strong WritingHands-On ExecutionStartup MentalityTeam Management

Industry Keywords

Enterprise HRTalent AcquisitionRecruitingWorkdayGreenhouseLever

About the role

Key responsibilities & impact

Define how candidate.fyi sounds and looks everywhere: website, content, social, email, sales collateral.
Build the content engine that makes candidate.fyi the obvious name in AI-powered recruiting coordination.
Design and run the campaigns that keep top-of-funnel pipeline flowing into our sales team.
Partner directly with AE and BDRs so the story you're telling in market aligns with outbound and sales conversations.
Support strategic GTM pushes and own reporting that connects campaign and content activity to pipeline and revenue outcomes.
Get candidate.fyi in front of the market beyond our own channels: conferences, webinars, and landing speaking slots for our team.

Requirements

What you’ll need

5+ years in B2B SaaS marketing, ideally selling into enterprise HR, talent acquisition, or adjacent software categories.
A track record of building a content or demand gen engine from scratch at an early-stage company.
Strong writing and storytelling instincts.
Comfort managing a direct report while staying hands-on with execution.
Startup mentality: comfortable with ambiguity, moving fast, and doing the job before you have a full team to delegate to.
Nice to Have: Experience marketing specifically into HR tech, recruiting, or the Workday/Greenhouse/Lever ecosystem.

Benefits

Comp & perks

Offers Equity
Offers Commission