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Senior Communications Specialist
CandidSenior Communications Specialist managing digital communication strategies on social media, email, and website for Candid. Collaborating to strengthen brand awareness and engagement while executing content strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy execution, content creation, and performance analysis, with a strong focus on SEO and email marketing. Proficient in graphic design and project management, ensuring effective communication and engagement across multiple platforms.
Highest-signal resume keywords
Social Media Strategy ExecutionContent Creation and SEOSalesforce Marketing CloudGraphic Design SkillsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentEmail Campaign ProgrammingGoogle AnalyticsHTMLVideo Editing
Soft Skills
Excellent Written CommunicationInterpersonal SkillsAttention to DetailCreative IntuitionDecision-Making
Tools & Technologies
Salesforce Marketing CloudWordPressSprout SocialCanvaAdobe Creative Suite
Industry Keywords
Brand AwarenessCommunicationsMarketingPublic RelationsSocial Media Engagement
Tech Stack
Tools & technologiesAWSAzureCloudJavaScript.NETReactWordPress
About the role
Key responsibilities & impact- Execute Candid's day-to-day social media strategy, including creating content, engaging with followers, and monitoring channels
- Maintain editorial calendar for social media to strengthen and refine Candid's narrative
- Monitor and report on social media sentiment, paying close attention to trends, news cycles, and sector conversations to inform strategic response and content planning
- In collaboration with the marketing department, maintain and enhance Candid’s WordPress website, with an emphasis on content creation and SEO to attract and engage users
- Manage Candid's annual brand awareness survey, coordinating with research consultant on planning and reporting findings to inform communications strategy
- Responsible for programming email campaigns and newsletters in Salesforce Marketing Cloud, assist in experimenting to refine content that deepens engagement and grows our subscriber base
- Track, analyze, and report on email, campaign, social media, and website performance
- Create and disseminate quarterly reports on social media, email, blog, and press growth and engagement
- Provide graphic design support for communications materials including social media images and PowerPoint presentations, working in collaboration with Candid's design team
Requirements
What you’ll need- 4 years of communications, marketing or brand awareness experience (organization, agency, or consultant)
- Experience creating, executing, and tracking social media, web, and email content
- Degree in Communications, Marketing, Public Relations, Business, (or similar) or equivalent work experience
- Graphic design and video editing skills, with experience using Canva or Adobe Creative Suite (Photoshop, Rush, InDesign) to create social media content or presentation materials
- Experience with Salesforce Marketing Cloud, WordPress, and Sprout Social or equivalent platforms
- Content development, SEO, Google Ads, and Google Analytics proficiency
- Basic knowledge of HTML is preferred
- Outstanding project management skills
- Excellent written, presentation, interpersonal, and people influencing skills
- Ability to work simultaneously on multiple projects and detail/deadline orientation
- Strong attention to detail
- Ability to make decisions in a changing environment and anticipate future needs
- Driven by creative intuition but able to course-correct with data
- Willingness to perform other duties and special projects as needed/requested
- Sensitivity and respect for racial, gender, sexual orientation, and cultural differences
- Commitment to Candid's values: driven, direct, accessible, curious, and inclusive
Benefits
Comp & perks- Health insurance (medical, dental, vision)
- Retirement contribution with additional option for a match
- Paid life insurance and AD&D
- Paid leave time (PTO, compassionate leave, volunteer, holiday, parental)
- Short-term and long-term disability
- Pre-tax transit
- Flexible spending accounts
- Supplemental insurance
- Summer hours
- Public Service Loan Forgiveness (PSLF) program eligible employer